ifLab

ifLab is an abbreviation of Innovative Futures Lab – opened in 2020 as a facility of the St Michael’s Collegiate School, an independent girl’s school based in Hobart, Tasmania. The ifLab is a collection of collaborative teaching and learning spaces designed to harness the power of digital environments, creativity and problem solving. Students use the technology and laboratories to enhance their coursework learning and participate in projects exploring innovative solutions to real-world problems. In a rapidly evolving technology environment, the ifLab creates opportunities for students to collaborate on team-based projects to translate the abstract and theoretical into the real world solutions and applications.

The identity for the ifLab has been designed to reflect the facility’s future-focussed possibility, and expresses this in two main components – the logo and the ‘What if’ communication platform. The logo is a hybrid of several universally understood icons – expressing notions of communication, possibility, dialogue, ideation and exploration. The ideograph serves as both a ‘housing’ for the ‘if’ component of the wordmark to avoid misinterpretation and to act as a bridge between the logo and the ‘What if’ communication platform. Using both strong form and colour, the ifLab identity is a confident and optimistic logo that works well as a stand-alone identity and as a sub and co-brand of the St Michael’s Collegiate School.