Lucaston Park Orchards

Lucaston Park Orchards are fourth generation farmers, growing premium apples, raspberries and cherries in the heart of Tasmania’s Huon Valley. They also turn some of their fine produce into fresh cold-pressed pure fruit juices. Lucaston briefed me to create a new range of labels for their expanding range of juices that expressed the pure, simplicity of the product and the family-owned nature of the farm. I created a set of illustrated characters – representing the farmers and family members across the generations – one for each juice flavour. This style also allowed for us to add more characters as the range expanded. As part of the project, I also did a ‘refresh’ on their existing logo to improve its legibility and to align with their new brand direction. The Griggs’ were a great client to work with and I wish them every success!