Tasman Ch’arki

It’s not every day you get to be your own client! Co-founded by my very talented husband Mark, and myself, Tasman Ch’arki launched in late 2024 after years of experimentation and planning. Our premium Tasmanian made beef jerky has a unique flavour after hours of marinating, then carefully smoked for preservation and texture. Tasman Ch’arki’s name comes from the blending of Tasmanian ingredients and commitment to quality, and the Quechua word ch’arki (dried, salted meat.) Mark’s inspired and committed pursuit of a great product, and my background in design have allowed us to combine our skills to create some damn good jerky. (Well, we and a few others think so anyhow.) Thanks to Jarrod Lowe for writing some cool words that live on the website and our packaging. I still really like reading it.
You can find Tasman Ch’arki here.

©2024 Alecia and Mark Groom

Website video

Logo and pattern

Brand assets

Chilli beef jerky packaging, label printing by Mercury Walch

Bush Spice beef jerky packaging, label printing by Mercury Walch

Chimichurri beef jerky packaging, label printing by Mercury Walch

Original beef jerky packaging, label printing by Mercury Walch

Product styling and photography for website and social media

Product styling and photography for website and social media

Product styling and photography for website and social media

Product styling and photography for website and social media

Product styling and photography for website and social media

Packaging back labels, printed by Tadpac Print

Product styling and photography for website and social media

Product styling and photography for website and social media

Product styling and photography for website and social media

Tasman Ch’arki on Instagram and Facebook

Website | mobile

Instagram reel

Website | desktop

Stockist poster

Business cards

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TASMANIAN

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TSO 2017